Fear/Not explores the design of a scarecrow by combining scare tactics with “lure” tactics, which aim to attract birds to specified areas away from targeted crops, as a method of deterring birds from vineyards. This project also examines how the spatial behavior of birds within vineyards can be analyzed and incorporated into designs to create more effective deterrents using a system-based approach. Ultimately, this thesis documents an inquiry into designing a scarecrow that keeps birds away from farmlands without negatively impacting human, animal, and environmental welfare.